"Our aim was to reach out to the youth through Mahabharat and with online receiving good traction, we have succeeded in our attempt." On the sidelines of the Business Today CEO Power Breakfast on Tuesday (September 24), CEO Uday Shankar had mentioned that the show had received good response on online platforms as well. The Mahabharat ratings have taken Star Plus overall viewership numbers to 534569 TVTs (53.4 million viewers), while Colors, the No. 2 player in the Hindi General Entertainment genre is a distant No. Unlike most marquee properties for which broadcasters charge a premium for a 10-second ad spot, Star Plus chose to go with its usual 10-second rate of Rs 2 lakh to 2.5 lakh for Mahabharat. Given the ratings, advertisers should expect a rise in ad rates. The shrewd game that changed the destiny of India and became the premise of one of the world’s greatest epics The Mahabharata is about to unfold on Star Plus. #Mahabharat episodes in hindi star plus 720pĪ 10-second ad spot on Sony TV's Kaun Banega Crorepati costs Rs 5 lakh to Rs 6 lakh.
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